Aberdeen University’s Centre for Transport Research has been awarded funding by the UK Energy Technologies Institute (ETI) to explore who will buy and use battery-powered or hybrid vehicles. Other subjects to be investigated include: how much people will be willing to pay for such a vehicle, how it will fit into their current travel patterns and whether they have any anxieties about the new technology.
‘We hope our research — which will take place throughout the UK — will identify the type of person that may become an early or future adopter of the technology.’
The project is led by Ricardo and also involves the Transport Research Laboratory, Shell, Element Energy and Sussex University
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